Ultimate LinkedIn Tips Cheat Sheet: 29 Ways to Develop a LinkedIn Page that Brings You Jobs, Connections, and Fame

by Catapult Leaders 

Want a better job? Want more job offers? Want top executive recruiters to find you? Want a higher salary? Want a little bit more fame? Stop procrastinating. Use these proven LinkedIn Profile Page tips and let your LinkedIn profile help you achieve your goals 24/7/365.

1. Personalize your LinkedIn profile URL.
• Advice: Get your actual name, if possible.
• Follow the instructions on LinkedIn. Start by pasting your name into the text box. If your name has been taken, try obvious variations; such as adding your middle initial, your last name followed by your first name, etc.

2. Decide what you want to be known for on LinkedIn.
• Let this guide you through the remaining tips.

3. Decide your goals for your LinkedIn presence.

4. Write and place a 150 to 300 word Summary of you and your achievements.
• Using verbs, phrases, and keywords that would be in the description of the job that you would want to have.
• Quantify your impact. Use numbers. Detail results.

5. Comment on and like posts by those in your network or your groups.

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Click Here to get your free subscription to Talented the Newsletter from Catapult Leaders that’s all about getting your dream job, keeping your great job, interviewing like a pro, writing great resumes, dealing with workplace stress, getting promoted, negotiating for more money, thriving while being “the only” or “one of the few” like you in your workplace, managing bosses, knowing when it’s time to move to a better job…and more! 

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6. Add a clear, professional profile picture.
• Make sure your face takes up 50%-70% of the picture space.
• Dress the way you’d dress at work.
• Smile.
• 300 x 300 pixels.
• PNG format.
• Square layout.

7. Add a profile background banner that grabs attention, reflects your personality, and shows what matters to you.
• Pro Tip: Use Canva to develop your profile background banner. It’s free and very easy to use.
• 1536 x 768 pixels.
• PNG format.
• Rectangular layout.

8. Make sure your headline is synergistic with how you want others to see you, what you do in your current role, and what makes you special.
Include keywords that your target audience or preferred clients are likely to use when they’re searching for professionals with your skills, services, or products.

9. Don’t use buzzwords that make you seem ridiculous.
• Please be more creative! Buzzwords make you seem inauthentic, insincere, not very special.
• According to LinkedIn research, the most overused buzzwords include: Strategic, Creative, Specialized, Leadership, Passionate, Experienced, Focused, Enthusiastic, Expert, and Track record.

10. Work on growing your network every day.

11. Request recommendations from specific connections.
• Personalize your request.
• Let the person you’re reaching out to know who you are and why you want to connect with them.

12. Constantly Share Content in your LinkedIn feed that you find interesting and that adds value for your connections.

13. Add comments to your shares.

14. Follow influencers for your industry.

15. Publish content – the longer, the better – once a week (or more frequently) in order to enhance your thought-leadership.

16. Write a compelling “About” section and include powerful keywords.
• Who are you?
• Where are you located?
• What do you offer?
• What is your brand voice?

17. Thank those who have endorsed you.

18. Endorse everyone who has endorsed you.

19. Join groups related to your job title.

20. Participate in Group discussions.

21. Seek connections with members of the groups you join.

22. Tag other people (using the @ Feature) in your posts.

23. Network on a daily basis.
• Devote 15-20 minutes each day to finding new people to connect with and requesting a connection.

24. Seek connections with your affinity groups.
• Undergrad classmates and alumni.
• High school classmates and alumni.
• Grad school classmates and alumni.
• Fellow veterans.
• Co-workers.

25. Seek connections with people you know personally and professionally.

26. Use the search function to find connections.
• You can search for someone by industry, job title, location, school, company…

27. Turn-off broadcasts of your activity so that your changes are kept private.

28. List the key Skills that are central to who you are, what you do, and the way you wish to be seen.

29. Endorse 3-5 other LinkedIn members each day.

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Click Here to get your free subscription to Talented the Newsletter from Catapult Leaders that’s all about getting your dream job, keeping your great job, interviewing like a pro, writing great resumes, dealing with workplace stress, getting promoted, negotiating for more money, thriving while being “the only” or “one of the few” like you in your workplace, managing bosses, knowing when it’s time to move to a better job…and more! 

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