Does Your Company’s LinkedIn Page Turn-Off Diverse Candidates?
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Welcome to 90 Seconds with Catapult Leaders.
This is Darryl Mobley.
Why “90 Seconds”?
Because it doesn’t take long to get it right.
The great oilman, Jake Simmons, Jr., said,
“One-tenth of the folks run the world. One-tenth watch them run it, and the other eighty percent don’t know what the hell’s going on.”
Let’s talk about what your company’s LinkedIn page communicates to diverse candidates.
92% of diverse job applicants check out your company’s LinkedIn business page to get a feel for the company culture.
Here is a good, a bad, and an ugly example of how company LinkedIn pages present themselves to diverse talent.
Does one – or more – of these apply to your company?
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The Good:
Visibly diverse employees in leadership positions
Kudos to your company if your LinkedIn page shows diverse candidates who hold manager and executive positions. This shows the possibility for the diverse candidate to grow in his or her career.
We only get one life and nobody wants to waste it with a company where there is little opportunity to move upward on merit.
The Bad:
Your Company’s Page shows only one type of diversity
If this is your company page, you’re conveying to the diverse candidate that diversity and inclusion is not a core principle of your company’s culture.
The Ugly:
Lack of diversity in the “top leadership” jobs
Your business might have a ton of diverse employees, but if every single one of them is in an entry-level position, it’s a giant red flag to talented, diverse candidates.
This conveys that opportunities to grow are not equal within your workplace, and your company culture is not inclusive.
Guilty of the bad and ugly?
That means you have a great starting point from which to improve.
Help Catapult Leaders help your company.
Get your LinkedIn Company Page right because it is very difficult – and I speak from experience – for Catapult Leaders to convince outstanding diverse talent that your company is not what it shows itself to be on LinkedIn.
An off-putting LinkedIn page does not scream meritocracy.
That’s a system that needs to be fixed.
Don’t want your sympathy. Understanding is a start.
That’s it. 90 Seconds comes at you fast!
Contact us at CatapultLeaders.com/contact-us if you want Catapult Leaders to find super talented Black mid-to-senior level, early-career, or college interns for your organization.
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Click Here to get your free subscription to Future, the Newsletter from Catapult Leaders that’s all about winning with diversity & inclusion.
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“Catapult Leaders is America’s leading executive search firm that sources Black Mid-to-Senior level managers, Early Career talent, and College Interns for Engineering, Supply Chain, Computer & Data Science, and Marketing roles – with top companies that value a diverse pipeline, equity, and inclusion.”
