A Speech by Ed Artzt, Legendary CEO of Procter & Gamble. Read by Darryl L. Mobley.

by Catapult Leaders 




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Catapult Leaders is pleased to bring you a speech given quite a few years ago by Ed Artzt, the legendary former Chairman & CEO of Procter & Gamble. The speech was never recorded. As such, it is now read by Darryl L. Mobley.

This is a powerful, brilliant talk that spells out the steps you can take to rise to the top in your career. (The talk made such an impression on the young Darryl Mobley – who was just starting his career in Corporate America – that the day after the talk was made, Darryl got a sneaked copy of the original, typewritten speech from a friend of Ed Artzt’s secretary, and has kept the typed pages all these years.)

Ed Artzt believed in Winning! He also believed that winning in business “requires an exceptional combination of attitude, skills and personal character.”

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In this speech, he shares that, “Everything, good or bad, in a business career starts with attitude. What you want (and what you’re willing to give up to get it) is a function of the attitude you bring to work.”

No matter who you are, take the tips in this podcast to go out and WIN in business!

Ed – known as a very strong leader and a blunt  speaker with high expectations – covers these keys to becoming a winner in business by becoming a master professional:

  • Decide what you want
  • Professionalism
  • Winning
  • Functional Skills
  • The 3 Important Personal Skills
  • Communication
  • Setting Priorities
  • Strategic Thinking
  • Personal Growth
  • How to Expand your Potential
  • The best way to develop Strategic Thinking skills
  • The benefit of “combat”
  • Character
  • What the “woods are full of”
  • What you should ask prospective bosses
  • Social Intelligence
  • Trust
  • The Inner Game of Winning

He opines that you can have academic intelligence and still fail because you don’t have social intelligence.

He emphasized that you should seek to work for people who care about your progress and your growth – not just your performance. According to him, “There is a big difference.”

Ed Artzt is a graduate of the University of Oregon, where he was a member of the college basketball team. He joined Procter & Gamble in 1953. He is a member of the American Advertising Hall of Fame, the National Sales Hall of Fame, and the National Advertising Hall of Fame. Ed was a member of President George H. Bush and President Clinton’s Advisory Committees on Trade Policy and Negotiations; a director of the Juvenile Diabetes Foundation; a member of the Council on Foreign Relations; and a Trustee of the Committee for Economic Development.

Note: Ed gave this speech to a group of grad school students during a discussion about working at Procter & Gamble.

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